Apple Splits 6-Model iPhone 18 Launch, Moving 3 Lower-End Phones to Spring 2027
Updated
Updated · 9to5Mac · Jul 25
Apple Splits 6-Model iPhone 18 Launch, Moving 3 Lower-End Phones to Spring 2027
3 articles · Updated · 9to5Mac · Jul 25
Summary
Three iPhone 18 models — Pro, Pro Max and the new Ultra/foldable flagship — are set for fall 2026, while the standard iPhone 18, 18e and Air 2 shift to spring 2027.
Apple is making the split because its lineup has expanded from 3 phones to 6, creating a crowded launch event and leaving extra models such as the mini and Plus struggling at debut.
The new cadence groups flagships in the fall and lower-end devices in the spring, giving cheaper models their own spotlight instead of competing with premium launches.
Apple is also reportedly aligning iPhone 18 and 18e production more closely, potentially narrowing differences to areas such as displays and cameras.
The strategy could lift average selling prices by steering launch-season buyers toward Pro models, though it is still unclear whether the split will improve overall sales.