Meta Launches Free 18-Plus Facebook Badge Using Facial Recognition as AI Fakes Spread
Updated
Updated · Engadget · Jul 24
Meta Launches Free 18-Plus Facebook Badge Using Facial Recognition as AI Fakes Spread
3 articles · Updated · Engadget · Jul 24
Summary
Meta said it will begin rolling out a free Facebook Verified badge from Monday, using a facial-recognition selfie matched against existing profile photos to confirm users are real humans.
The program targets scams and fake accounts built with generative AI, which Meta says can produce realistic profile images, backstories and automated outreach at scale.
Users must be over 18 and in good standing, and the badge will appear across Facebook services including Marketplace and Dating; Pages and ProMode accounts are excluded.
Meta framed the badge as identity confirmation only—not an endorsement or trust guarantee—and distinguished it from the paid Meta Verified subscription.
The launch revives Meta's use of facial recognition despite recent legal settlements and criticism, and starts in select markets before a planned global expansion.