Amazon Cuts Fire TV Stick 4K Max to $34.99 as 4K Plus Falls 40% to $24.99
Updated
Updated · The Verge · Jul 23
Amazon Cuts Fire TV Stick 4K Max to $34.99 as 4K Plus Falls 40% to $24.99
3 articles · Updated · The Verge · Jul 23
Summary
$34.99 for the Fire TV Stick 4K Max and $24.99 for the 4K Plus mark the lowest prices yet at Best Buy and Target, with each discounted by $25.
The sale spotlights Amazon's revamped Fire TV software, which pulls recommendations across subscriptions, adds content hubs, and lets users pin up to 20 favorite apps.
The 4K Max justifies its higher price with 16GB of storage, Wi-Fi 6E support, and Fire TV Ambient Experience, while both sticks support Dolby Vision, HDR10 Plus, Dolby Atmos, and Alexa Plus voice controls.
The discounts position Amazon's top 4K streaming sticks as cheaper entry points for users who want smart-home controls and content discovery built into their TV setup.