Jayda Cheaves Stages 3-Day Waydamin x Shopify Pop-Up in SoHo, Eyeing 1 Store

Q: What hidden metric from Jayda Cheaves' SoHo pop-up suddenly changed her mind about opening a permanent physical store?

There was no specific “hidden metric” publicly disclosed. What changed Jayda Cheaves’ mind was the pop-up’s real-world performance signals: strong customer turnout, direct product interaction, and seeing her online audience convert into engaged in-person shoppers. In interviews around the SoHo event, Cheaves said the experience itself made a permanent store feel possible, despite her earlier opposition to brick-and-mortar retail. The reporting points to qualitative and commercial indicators rather than a single named data point. She was influenced by how customers moved through the space, interacted with Waydamin, JCB, and Girl Wipes products, and responded to the branded environment. The closest thing to a hidden metric was likely the pop-up functioning as a live retail test of omnichannel demand: whether her social following would show up physically, shop, and engage deeply enough to justify a storefront. The additional coverage explicitly describes the event as a “real-world test” of how her online following responds to physical retail. So, the answer is that no proprietary metric was revealed; the decisive factor was the pop-up’s strong experiential retail validation—foot traffic, customer engagement, and in-person demand convincing her that a permanent store could work.

2 articles · Updated · whereisthebuzz.com · Jul 22

SoHo hosted Jayda Cheaves’ three-day Waydamin x Shopify pop-up, giving fans in-person access to shop Waydamin, Jayda Cheaves Beauty and Girl Wipes while meeting the founder.
28-year-old Cheaves framed the event as proof her brands can extend beyond social media and e-commerce, saying the activation now has her considering a permanent brick-and-mortar store.
The pop-up opened with a VIP preview featuring apparel, beauty products, signature drinks, photo booths, digital styling mirrors and other interactive displays designed to turn online brands into a physical experience.
JCB, launched in 2024, highlighted products including the Lip Kit Trio and Pheromone fragrances, underscoring Cheaves’ hands-on role in product development and her clean, vegan, cruelty-free positioning.
Cheaves, who says she made her first $1 million at 16, used the event to present herself as a creator-turned-CEO building multiple businesses for long-term growth.