Billie Joe Armstrong Plays Comic-Con Set From Ice Cream Truck to Promote 'Nimrods' Film
Updated
Updated · The San Diego Union-Tribune · Jul 24
Billie Joe Armstrong Plays Comic-Con Set From Ice Cream Truck to Promote 'Nimrods' Film
1 articles · Updated · The San Diego Union-Tribune · Jul 24
Summary
Gallagher Square drew a surprise Green Day performance Friday when Billie Joe Armstrong played a medley from atop an ice cream truck at San Diego Comic-Con.
The pop-up set was staged to promote “Nimrods,” a new film inspired by the band, shifting attention from the convention floor to an outdoor fan event.
Mason Thames and Jenna Fischer, who appear in the upcoming movie, joined the promotion by tossing ice cream into the crowd.
Mike Dirnt and Tre Cool stayed with the truck, serving ice cream, while Armstrong capped the appearance by throwing T-shirts and cassette tapes to attendees.
What drove a legendary punk rocker to perform from an ice cream truck, and how are studios rewriting the rules of viral marketing?
With cosplayers spending hundreds of dollars and battling intense heat, what hidden dangers are lurking behind the elaborate costumes at this year's convention?
Why did Amazon abruptly scrap a fully-written sci-fi reboot, and could a fan-funded sky banner actually force them to reverse their multimillion-dollar decision?