Amazon Says $1,000 Consoles Could Boost Luna Cloud Gaming
Updated
Updated · PC Gamer · Jul 24
Amazon Says $1,000 Consoles Could Boost Luna Cloud Gaming
3 articles · Updated · PC Gamer · Jul 24
Summary
Jeffrey Gattis said rising hardware costs could expand Luna’s audience, arguing cloud gaming becomes more attractive if next-generation consoles climb above $1,000.
Amazon sees that shift solving a long-standing problem for cloud gaming: consoles were cheap enough that Luna was not a compelling alternative for many players.
Gattis said Amazon is targeting players underserved by console and PC makers, while also pitching publishers that Luna can reach new customers rather than cannibalize traditional game sales.
The bet comes as Amazon tries to sharpen a unified gaming strategy after years of uneven results, with New World its biggest hit but not enough to establish a broader breakthrough.
As hardware prices skyrocket, can Amazon's cloud gaming pivot succeed where others failed, or will latency and ownership fears doom Luna's comeback?
Are $1,000 consoles secretly the best thing to happen to Amazon, pushing millions of priced-out players directly into Luna's growing subscription ecosystem?