Moviegoers Mistake 3-Hour 'The Odyssey' for Standard Screening, Enduring 4DX Shakes and Water Sprays
Updated
Updated · Business Insider · Jul 24
Moviegoers Mistake 3-Hour 'The Odyssey' for Standard Screening, Enduring 4DX Shakes and Water Sprays
3 articles · Updated · Business Insider · Jul 24
Summary
A handful of 'The Odyssey' viewers accidentally bought 4DX tickets and only discovered the format when seats started jolting and water effects kicked in during the nearly three-hour film.
The mix-up appears tied to app purchases and unclear format awareness: some buyers said they missed the 4DX label, while one man was redirected into a last-minute screening after showing up at the wrong theater.
Tim Matishek, who expected a regular non-IMAX showing near New York's Union Square, said he realized what was happening during a 'Spider-Man' trailer and called it a movie experience he would never repeat.
The format can divide audiences because 4DX adds motion, mists and other physical effects; Variety said one writer loved the immersion, while another became nauseated and left early.
4DX has expanded in theaters over the past decade, and 'The Odyssey' joins other titles such as 'Moana,' 'Minions & Monsters' and 'Spider-Man: Brand New Day' in the premium format.