Updated
Updated · Variety · Jul 24
Hasbro Launches 9-Minute My Little Pony YouTube Series for Early 2027
Updated
Updated · Variety · Jul 24

Hasbro Launches 9-Minute My Little Pony YouTube Series for Early 2027

3 articles · Updated · Variety · Jul 24

Summary

  • Early 2027 will bring “My Little Pony: Forever Friendship,” a new YouTube-exclusive series from Hasbro with nine-minute episodes released every two weeks.
  • Four core characters — Twilight Sparkle, Pinkie Pie, Rainbow Dash and Fluttershy — will lead a story centered on friendship, magic and self-discovery.
  • Jenna Weir, Ava Preston, Kayla Samson and Kaya Kanashiro voice the main cast, with Gretchen Mallorie as showrunner and head writer and Tayhan Mustafa directing.
  • Hasbro said the launch is part of its effort to extend the 40-year-old franchise through new storytelling, developed with Lil Critter Workshop and artwork from Nicholas Kole.
  • The rollout already includes a new track, “Forever Friendship,” sung by Cali Rodi and produced by Super Weirdo Productions.

Insights

Why is Hasbro abandoning traditional networks to launch its next major My Little Pony chapter exclusively as short-form YouTube videos?
Will the serialized format and 'feelings-first' approach of next year's YouTube debut redefine children's entertainment or alienate casual viewers?
What hidden cameos and Easter eggs await longtime fans in this modern, emotionally driven vision of Equestria?