Google Confirms Pixel 11 Price Hikes Ahead of Aug. 12 Launch as Memory Costs Surge
Updated
Updated · Android Police · Jul 24
Google Confirms Pixel 11 Price Hikes Ahead of Aug. 12 Launch as Memory Costs Surge
3 articles · Updated · Android Police · Jul 24
Summary
Google said Pixel prices will rise and may be adjusted dynamically as RAM and storage costs keep climbing, putting the Pixel 11 lineup due Aug. 12 under immediate pricing pressure.
Shakil Barkat, Google’s VP of Devices and Services, said the company has tried to shield buyers from component inflation but can no longer fully absorb the increases.
Google did not disclose exact Pixel 11 prices, though earlier reports pointed to a possible $100 increase and warned even current or lower-tier Pixel models could face higher pricing.
The company also said it is pushing to reduce Android’s memory requirements, a longer-term effort to ease hardware cost pressure as buyers increasingly weigh discounts, trade-ins and carrier promotions.