Victoria Gibson's 39-Week Costco Mishap Draws 6 Million TikTok Views

Q: Why did an NFL star's wife broadcast her most humiliating public moment to millions instead of keeping it a secret?

She shared it to normalize the messy realities of late pregnancy and to reassure other women that humiliating body changes can happen, even in public, and even to someone whose life may look polished from the outside. Victoria Gibson said she regularly posts things “people typically don’t post” because pregnancy brings physical changes many women feel embarrassed to discuss. In her case, being 39 weeks pregnant likely mattered: medical guidance notes that sudden bowel changes can happen near labor, and commenters correctly suggested she may have been in pre-labor. She gave birth the next morning, reinforcing that the episode was not just random embarrassment but part of what the body can do at full term. Her video also appears to have been an attempt to replace shame with openness. She described feeling intense embarrassment and even a brief panic attack in the Costco bathroom, but later chose to tell the story publicly rather than hide it. That decision turned a private humiliation into a shared experience that other women could recognize. The response suggests that strategy worked. Many commenters said they had gone through similar incidents, and even a Costco employee said such accidents happen often. By broadcasting it, Gibson challenged the assumption that pregnancy is always graceful and glamorous, and she created a space where other women could feel less alone.

2 articles · Updated · TODAY · Jul 24

More than 6 million TikTok viewers watched Victoria Gibson recount accidentally pooping herself in Costco at 39 weeks pregnant, an ordeal she said left her laughing, crying and panicking.
About an hour into shopping for nurse snacks before delivery, Gibson felt a sudden stomach rumble, abandoned her cart and realized she would not reach the restroom in time.
A Costco manager brought replacement pants after another woman responded to her call for help, and Gibson later said commenters normalized the episode by sharing similar stories.
The incident was likely a pre-labor sign: Gibson gave birth to her fourth child the next morning and said she posted the video to make pregnancy changes less taboo.