Updated
Updated · Bloomberg · Jul 24
Midjourney Buys 4.3 Million-User Co-Star as It Builds First Standalone Image App
Updated
Updated · Bloomberg · Jul 24

Midjourney Buys 4.3 Million-User Co-Star as It Builds First Standalone Image App

3 articles · Updated · Bloomberg · Jul 24

Summary

  • Midjourney closed its acquisition of astrology app Co-Star this spring, adding a consumer app with about 4.3 million monthly active users.
  • The deal comes as the AI startup develops its first standalone image-generation app, extending beyond the Discord-based service that made its name.
  • Co-Star uses birth charts plus AI and human-written text to deliver personalized advice and compatibility readings; Midjourney did not disclose financial terms.
  • The moves advance an expansion plan Midjourney outlined last month, signaling a broader push into new business lines and consumer products.

Insights

Why would the world's leading AI image generator suddenly buy a mystical astrology app with millions of users?
Will the intimate birth chart data of millions now be quietly harvested to train next-generation artificial intelligence models?