Updated
Updated · TechCrunch · Jul 24
Midjourney Acquires Co-Star and Adds 4.3 Million Users as 24 Staff Join
Updated
Updated · TechCrunch · Jul 24

Midjourney Acquires Co-Star and Adds 4.3 Million Users as 24 Staff Join

3 articles · Updated · TechCrunch · Jul 24

Summary

  • Co-Star’s roughly 24 employees have joined Midjourney after the AI lab acquired the social astrology app, with financial terms undisclosed.
  • About 4.3 million monthly active users make Co-Star one of the larger consumer apps in Midjourney’s orbit, bringing a product built around birth charts, horoscopes and compatibility advice.
  • Co-Star already mixes AI with human-written content, giving Midjourney a team experienced in shipping consumer-facing software rather than only running its Discord-based image and video tools.
  • The deal fits Midjourney’s broader push beyond its core generators, and the incoming app talent could help it finally build a standalone app.

Insights

Why would the world's leading AI image generator suddenly buy a mystical astrology app with millions of users?
Will the intimate birth chart data of millions now be quietly harvested to train next-generation artificial intelligence models?