BERO Launches Spider-Man Collectible 6-Packs Ahead of July 31 Film Release
Updated
Updated · PR Newswire · Jul 22
BERO Launches Spider-Man Collectible 6-Packs Ahead of July 31 Film Release
3 articles · Updated · PR Newswire · Jul 22
Summary
BERO began selling limited-edition Kingston Golden Pils six-packs on July 22 through berobrewing.com and select U.S. movie theaters, tying the launch to Sony Pictures' Spider-Man: Brand New Day.
The collectible cans carry custom Spider-Man artwork and are available at chains including Alamo Drafthouse and Studio Movie Grill while supplies last.
BERO CEO John Herman said the promotion fits the non-alcoholic beer brand's roots because it was co-created by Tom Holland, who also stars in the film.
The release also corrected an earlier announcement that had mistakenly said theater sales would start July 20; the in-theater launch date is July 22.