XX-XY Athletics Courts Sophie Cunningham to Leave Adidas for $120 Shoe Rivalry

1 articles · Updated · Fox News · Jul 24

Jennifer Sey said XX-XY Athletics wants Sophie Cunningham as its top ambassador and would do “anything” to lure the 29-year-old guard away from Adidas.
Sey said the pursuit began after Cunningham privately praised XX-XY’s 2024 “Dear Nike” ad, which drew more than 10 million views, and after Cunningham this week publicly backed keeping biological males out of women’s sports.
Adidas is releasing Cunningham’s first public player-exclusive shoe Friday for $120, but Sey argued XX-XY could offer stronger public backing even if it cannot match Adidas financially.
Sey also pitched a broader partnership built around Cunningham’s viral pointing pose, saying XX-XY could turn it into a logo and product line after the WNBPA declined group-licensing it.
The recruitment comes as Cunningham’s profile keeps rising with Indiana—she is averaging 9.3 points on 47.4% shooting and has become a flashpoint in the league’s transgender-athlete debate.