Updated
Updated · South China Morning Post · Jul 18
Lululemon China Same-Store Sales Fall 4% in May as Yoga Apparel Demand Slows
Updated
Updated · South China Morning Post · Jul 18

Lululemon China Same-Store Sales Fall 4% in May as Yoga Apparel Demand Slows

3 articles · Updated · South China Morning Post · Jul 18

Summary

  • May same-store sales at sampled Chinese malls fell 4% year on year for Lululemon, worsening from a 3% decline in April, according to Meritco Services.
  • Fiercer competition in China’s yoga apparel segment and weaker domestic consumption are squeezing growth as middle-class shoppers spread spending across more brands and activities.
  • The slowdown reflects a broader cooling in China’s workout-gear market, where analysts say shifting tastes are eroding momentum for yoga-focused labels.

Insights

Is Lululemon’s China slump a brand-specific crisis, or a warning for all premium Western lifestyle brands in the country?
As Chinese consumers trade down, what can foreign brands offer beyond status to justify their premium prices against local rivals?