Studios Flood Comic-Con 2026 With TV Push as Marvel, DC Back Avengers and Lanterns
Updated
Updated · Deadline · Jul 23
Studios Flood Comic-Con 2026 With TV Push as Marvel, DC Back Avengers and Lanterns
3 articles · Updated · Deadline · Jul 23
Summary
San Diego Comic-Con 2026 has tilted further toward television, with studios and streamers pouring marketing behind upcoming series while still giving Marvel’s Avengers: Doomsday a marquee downtown presence.
Marvel draped green Doomsday signage over the Gaslamp gateway and lined streets with Avengers flags, while HBO’s Lanterns matched it with similarly muted-green promos ahead of both superhero projects.
Disney spread ads across Petco Park and the Hilton Bayfront for The Rookie, Abbott Elementary, American Horror Story: 13 and Percy Jackson, whose Season 3 activation again anchors space near the convention center.
Warner Bros. Discovery pushed Lanterns and Big Bang Theory spinoff Stuart Fails to Save the Universe, while Paramount highlighted Star Trek: Strange New Worlds for the franchise’s 60th anniversary.
The lower-key superhero rollout reflects studios’ caution after box-office fatigue and past overpromising, even as Comic-Con keeps expanding into a citywide marketing battleground.