Philly Food Brands Launch High-Protein Products as 1 in 8 Americans Use GLP-1 Drugs
Updated
Updated · The Philadelphia Inquirer · Jul 22
Philly Food Brands Launch High-Protein Products as 1 in 8 Americans Use GLP-1 Drugs
3 articles · Updated · The Philadelphia Inquirer · Jul 22
Summary
Philly Pretzel Factory is developing a higher-protein soft pretzel, while Campbell’s has rolled out five protein soups with 20 grams per can to target consumers using appetite-suppressing GLP-1 drugs.
One in eight U.S. adults now take GLP-1 medications, according to Gallup, and a JPMorgan estimate says as many as 30 million Americans could be using them by 2030.
That shift is pressuring food companies because GLP-1 households cut annual grocery spending by an average $390 within six months of starting the drugs, even as users seek more protein and nutrient-dense foods.
Honeygrow says customers are increasingly customizing meals with whole-wheat noodles offering 13 grams of protein and 17 grams of fiber, reflecting demand for portion control and personalized nutrition.
Beyond protein, Philly Pretzel Factory is reformulating its core pretzels with unbleached flour, no potassium bromate and a plant-based protein substitute, making the chain’s signature product vegan this year.