Jalen Brunson Takes Equity Stake in $1 Billion Just Salad as He Shifts Beyond Basketball
Updated
Updated · Fortune · Jul 21
Jalen Brunson Takes Equity Stake in $1 Billion Just Salad as He Shifts Beyond Basketball
2 articles · Updated · Fortune · Jul 21
Summary
Just Salad added Knicks captain Jalen Brunson as an equity investor and long-term partner earlier this year, marking a push by the 29-year-old guard toward post-basketball wealth building.
Brunson said he is now prioritizing equity deals over traditional endorsements to create longer-lasting income streams, even as he continues to earn heavily on and off the court.
A $156 million Knicks extension signed in 2024 remains the base of that portfolio, though Brunson has said he effectively left about $100 million on the table to give New York more roster flexibility.
That broader portfolio already includes brand deals with Nike, American Express and AT&T, a podcast with teammate Josh Hart, and the Second Round Foundation he cofounded with his mother in 2023.
Family guidance still shapes those decisions: Brunson said he consults his parents on major purchases and also serves on JPMorgan Chase's Athlete Council, which advises players on managing short-career earnings.