Apple Raises MacBook Neo Prices by $100 to $699 and $799 as Memory Shortage Bites
Updated
Updated · Geeky Gadgets · Jul 21
Apple Raises MacBook Neo Prices by $100 to $699 and $799 as Memory Shortage Bites
3 articles · Updated · Geeky Gadgets · Jul 21
Summary
$699 is the new starting price for Apple’s MacBook Neo, up $100 from $599, while the 512GB model with Touch ID now costs $799.
A global memory shortage pushed up component costs, and Apple also lifted education pricing by $100 across the lineup.
The budget laptop still targets students and everyday users with an A18 Pro chip, 8GB of RAM and a lightweight design, but it lacks features such as a backlit keyboard, MagSafe and Thunderbolt.
A $600 gap to the MacBook Air keeps the Neo positioned as Apple’s lower-cost option, even as higher prices squeeze refurbished and used alternatives in the budget segment.