Updated
Updated · TechCrunch · Jul 22
Passionfroot Raises $15 Million Series A for US Push, Opening 2 New Offices
Updated
Updated · TechCrunch · Jul 22

Passionfroot Raises $15 Million Series A for US Push, Opening 2 New Offices

1 articles · Updated · TechCrunch · Jul 22

Summary

  • $15 million in Series A funding will send Passionfroot into the U.S. market, with CEO Jen Phan relocating to New York as the Berlin startup opens offices there and in Sao Paulo.
  • Insight Partners led the round as Passionfroot pitches its marketplace as a way for B2B brands to stand out in AI-crowded software markets through creators on channels like LinkedIn, Substack and YouTube.
  • 13-fold revenue growth over the last year helped the company win clients including ElevenLabs, Figma, Replit, Framer and Gamma, while its Zest AI agent manages creator discovery and campaign performance.
  • At least $10 million has been paid to creators through the platform in the past 18 months, and Passionfroot says it is now building tools to track AI citations and brand visibility in AI-generated answers.
  • More than $21 million has been raised to date as creator platforms including Beehiiv and Substack also roll out new monetization tools and ad marketplace features.

Insights

With $15M, can a Berlin startup outmaneuver giants like LinkedIn in the booming American B2B creator market?
As AI upends traditional search, how can brands win the new battle for visibility and get recommended by AI agents?