Activists Alter Kylie Jenner Meta Glasses Ad in London, Warning We’re Always Watching
Updated
Updated · Futurism · Jul 21
Activists Alter Kylie Jenner Meta Glasses Ad in London, Warning We’re Always Watching
2 articles · Updated · Futurism · Jul 21
Summary
Everyone Hates Elon added a lenticular overlay to a London bus-stop ad, turning Kylie Jenner into a bug-eyed figure when viewed head-on and adding the line “We’re always watching.”
The stunt targeted Meta and Ray-Ban’s AI smart glasses, which critics say can secretly record bystanders and deepen real-world surveillance tied to Meta’s long history of online tracking.
Wired reported in June that Meta had quietly added facial-recognition capability to the glasses’ software, though it had not activated the feature, intensifying privacy concerns around the product.
The activist group framed the campaign as a protest against technology “for perverts,” extending its broader guerrilla actions against billionaire-backed projects and public figures including Elon Musk.