Updated
Updated · Push Square · Jul 21
Sony Unveils 6-Game Marvel Ad as Spider-Man Brand New Day Nears Release
Updated
Updated · Push Square · Jul 21

Sony Unveils 6-Game Marvel Ad as Spider-Man Brand New Day Nears Release

1 articles · Updated · Push Square · Jul 21

Summary

  • Sony released a new Marvel-focused commercial built around three PlayStation titles—Marvel’s Spider-Man 2, Marvel’s Wolverine and Marvel Tokon Fighting Souls.
  • The spot also flashes Marvel Rivals, Marvel’s Guardians of the Galaxy and Marvel Cosmic Invasion, underscoring Sony’s broader Marvel gaming lineup.
  • Spider-Man: Brand New Day, due in theaters later this month, appears to be the campaign’s likely marketing hook, with a CG Marvel’s Wolverine ad already running alongside The Odyssey.
  • PlayStation’s upload also drew familiar fan demands for physical discs, though every featured game except live-service title Marvel Rivals is available boxed.

Insights

With Wolverine launching in September, can its 'brutal' adventure live up to the massive hype created by Insomniac's Spider-Man?
Marvel is avoiding a connected gaming universe. Is this a brilliant move for creativity or a massive missed opportunity for fans?
As Sony plans an all-digital PlayStation by 2028, is this the end for physical game ownership and the collector's market?