Updated
Updated · Variety · Jul 21
Avengers: Doomsday Trailer Draws 503 Million Views in 24 Hours, Disney’s Biggest Launch Ever
Updated
Updated · Variety · Jul 21

Avengers: Doomsday Trailer Draws 503 Million Views in 24 Hours, Disney’s Biggest Launch Ever

3 articles · Updated · Variety · Jul 21

Summary

  • 503 million views in 24 hours made the first “Avengers: Doomsday” trailer the second-biggest movie trailer launch ever, trailing only “Spider-Man: Brand New Day” at 719 million.
  • Disney’s most-viewed trailer ever topped the studio’s 2024 “Deadpool & Wolverine” Super Bowl teaser at 365 million, reflecting demand for Marvel’s first major Avengers team-up since 2019’s “Endgame.”
  • July 20’s trailer drop came days before Marvel’s Comic-Con presentation and alongside ticket sales that reached $16.5 million on day one, with premium Dec. 17-18 showtimes already largely sold out.
  • The 39th MCU film opens Dec. 18, and exhibitors are reportedly adding Christmas Day screenings as “Doomsday” and “Spider-Man: Brand New Day” shape up as two of 2026’s biggest releases.

Insights

In the 'Dunesday' box office clash, will Marvel's might overcome Dune's three-week Imax exclusivity?
Are interactive elements and premium formats the future of cinema or just a temporary blockbuster gimmick?
Can Robert Downey Jr.'s Doctor Doom escape the iconic shadow of his Iron Man?

Avengers: Doomsday Shatters Presale Records Without IMAX—Disney’s Infinity Vision Redefines the Premium Cinema Battle for 2026

Overview

Disney's Avengers: Doomsday and Warner Bros.' Dune: Part III are both set to release on December 18, 2026, but only Dune will have IMAX screens due to a three-week exclusivity deal. This puts Avengers: Doomsday at a disadvantage, as IMAX tickets are vital for blockbuster success. Instead of moving its release date, Disney responded by launching the Infinity Vision initiative, creating its own premium large format standard to ensure a high-quality viewing experience. This strategic move aims to keep Avengers: Doomsday competitive and maintain excitement among fans, even without IMAX access during its opening weeks.

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