Apple Details Apple Watch Rescue of Cyclist With 7 Broken Ribs in New Video
Updated
Updated · 9to5Mac · Jul 21
Apple Details Apple Watch Rescue of Cyclist With 7 Broken Ribs in New Video
3 articles · Updated · 9to5Mac · Jul 21
Summary
Apple released a new video showing how an Apple Watch’s Fall Detection and Emergency SOS helped rescue cyclist Phil after a mountain-bike crash left him unconscious.
Phil said he misjudged a takeoff, breaking his collarbone and seven ribs; the watch automatically called emergency services and shared his location so firefighters could find him.
A week in hospital followed the rescue, which Apple is using to spotlight the watch’s safety features through another real-user survival story.
The video extends Apple’s broader push around those tools after its October 2025 “Awe Dropping” segment and a 2026 China campaign built around emergency-use testimonials.