Xiaomi Raises 2026 Smartphone Target to 110 Million Units as Storage Cost Pressures Ease
Updated
Updated · ximitime.com · Jul 21
Xiaomi Raises 2026 Smartphone Target to 110 Million Units as Storage Cost Pressures Ease
2 articles · Updated · ximitime.com · Jul 21
Summary
Xiaomi lifted its 2026 global smartphone shipment forecast to about 110 million units from roughly 90 million, adding around 20 million devices back to its plan.
Expected improvement in the storage chip market drove the revision, with Xiaomi betting consumer-grade storage prices are nearing a plateau after prolonged increases.
That marks a reversal from multiple earlier cuts, when Xiaomi's target fell from about 170 million units to 135 million and then to around 95 million as memory costs surged.
Samsung, SK Hynix and Kioxia are still curbing consumer storage supply while steering capacity toward higher-margin AI and enterprise memory, leaving the supply outlook fragile.
For Xiaomi, steadier storage costs could support low-end phone volumes, protect margins and help it push global market-share gains in price-sensitive segments.