Author Spends 90 Minutes Exploring Menswear at Manhattan's C'H'C'M' After Jonah Weiner's Push
Updated
Updated · The New York Times · Jul 21
Author Spends 90 Minutes Exploring Menswear at Manhattan's C'H'C'M' After Jonah Weiner's Push
1 articles · Updated · The New York Times · Jul 21
Summary
90 minutes in Manhattan's C'H'C'M' turned a self-described unfashionable writer from skeptic into an eager try-on shopper, as he cycled through shirts, hats and coats in the storied menswear store.
Jonah Weiner, co-founder of style newsletter Blackbird Spyplane, had urged the visit, arguing that exceptional clothing is less about status than about attention to fabric, fit and daily physical experience.
Inside the small, gallery-like shop, the shift began with tactile details: a notably thick flannel and a floral windbreaker pushed the author from dismissing menswear to imagining a different version of himself.
The piece frames menswear as a subculture built on obsessive discussion of rare, expensive garments, but suggests its appeal can start with simply touching and wearing them.