Samsung Forms RX Robotics Division as Shares Jump 6.76% on Physical AI Push
Updated
Updated · CNBC · Jul 21
Samsung Forms RX Robotics Division as Shares Jump 6.76% on Physical AI Push
1 articles · Updated · CNBC · Jul 21
Summary
Samsung Electronics created a new robotics division, RX, to unify its robotics capabilities and steer development through commercialization as it hunts for new growth.
TM Roh will oversee RX directly, and the unit plans research bases in the U.S., China and Japan to support Samsung’s mid- to long-term physical AI strategy.
Shares rose 6.76% after the announcement, outperforming the Kospi’s roughly 4% gain and signaling investor support for the robotics push.
60 trillion won in planned Yeongnam investment, including 19 trillion won for Gumi with Samsung SDS, is set to back physical AI infrastructure and humanoid robot manufacturing.
The move builds on Samsung’s late-2024 stake increase in Rainbow Robotics, which made it the local firm’s largest shareholder.
After a $40 billion bet, can Samsung deliver useful humanoid robots for its factories by its ambitious 2026 goal?
Samsung just poached a top robotics expert from a rival. Is this the start of a new corporate robot war?
Samsung RX Robotics Division Unveiled: Transforming Manufacturing and Shaping the Future of Physical AI
Overview
In July 2026, Samsung Electronics unveiled its new RX (Robotics eXperience) division, marking a major strategic push into physical AI and robotics. This move highlights Samsung’s commitment to being future-oriented and advancing its technological capabilities. By establishing the RX division, Samsung aims to consolidate and leverage its core technologies for innovation, diversify its offerings, and reinforce its position in the global market. The RX division aligns with Samsung’s broader goal to expand its robotics product portfolio, signaling a clear intent to secure future growth and lead in the rapidly evolving robotics sector.