Updated
Updated · CarBuzz · Jul 21
Mercedes-Maybach Teases 2026 GLS SUV at $180,000 as Light-Up Star Misses Launch
Updated
Updated · CarBuzz · Jul 21

Mercedes-Maybach Teases 2026 GLS SUV at $180,000 as Light-Up Star Misses Launch

3 articles · Updated · CarBuzz · Jul 21

Summary

  • $180,000 is the expected starting point for Mercedes-Benz's refreshed Maybach GLS, which the company teased with a greeting-light display ahead of a full reveal.
  • The update brings a revised front end, stacked star-shaped LED running lights and an illuminated grille, but Mercedes said the illuminated hood star will arrive only shortly after launch in some markets.
  • Underneath, the ultra-luxury SUV is expected to mirror the refreshed GLS with a revised twin-turbo 4.0-liter V8, upgraded 4Matic hardware and a dashboard-wide Superscreen using Mercedes' MB.OS software.
  • U.S. dealers will get the standard refreshed GLS in the second half of 2026, with the Maybach version likely following months later as Mercedes targets Bentley Bentayga and Rolls-Royce Cullinan buyers.

Insights

Did the Maybach GLS successfully capture market share from Bentley, or did it just create a new tech-luxury niche?
How has the Maybach GLS's advanced MB.OS software aged against newer rivals since its much-hyped launch?
Is the Maybach's focus on illuminated logos and screens defining a new luxury, or was it just a fleeting trend?