TikTok Shop UK Sales Jump Over 30% in June as 6,000 Daily Livestreams Fuel Growth
Updated
Updated · bbc.co.uk · Jul 20
TikTok Shop UK Sales Jump Over 30% in June as 6,000 Daily Livestreams Fuel Growth
3 articles · Updated · bbc.co.uk · Jul 20
Summary
June sales at TikTok Shop UK rose more than 30% from a year earlier, with live shopping identified by the platform as its fastest-growing format.
More than 6,000 livestreams now run on the platform each day, turning sellers’ phones into storefronts and helping small brands reach nationwide audiences.
£100,000 in 12 hours for beauty brand Glow For It and £8,000 in three hours for Malik Butchers show how livestreams can compress days of store sales into a single session.
Adorina said orders climbed from 50 a month to 500 a week after it began live selling in May, though TikTok’s standard commission can take up to 9p per £1 sold.
Savvy Marketing found 30% of shoppers had bought through a live shopping event, while Money Wellness warned viral, one-tap buying can encourage overspending.