Sunfeast Marie Light Launches 2-Minute Vitamin D Checks at Puri Rath Yatra
Updated
Updated · HospiBuz · Jul 20
Sunfeast Marie Light Launches 2-Minute Vitamin D Checks at Puri Rath Yatra
3 articles · Updated · HospiBuz · Jul 20
Summary
Sunfeast Marie Light rolled out its 'Surya Vardaan' awareness drive at Puri Rath Yatra, using a 2-minute Vitamin D requirement check to engage devotees and families.
Surya Sahayaks guided participants through the check, distributed educational material on deficiency, and offered select people free Vitamin D medical tests.
The brand also extended the campaign online through a WhatsApp-based assessment built around questions on sunlight exposure, outdoor routines and Vitamin D awareness.
The initiative targets a broad public-health gap in India, where Vitamin D deficiency affects millions despite abundant sunshine, while tying the campaign to Odisha's cultural link with the Sun.