Updated
Updated · TechCrunch · Jul 20
Adobe Adds 5 AI Photo Tools to Project Indigo iOS App as Testing Stays Limited
Updated
Updated · TechCrunch · Jul 20

Adobe Adds 5 AI Photo Tools to Project Indigo iOS App as Testing Stays Limited

3 articles · Updated · TechCrunch · Jul 20

Summary

  • Adobe has expanded its experimental Project Indigo iPhone camera app with AI photo critique, reshoot guidance, object removal, depth-of-field generation and style transfer under a new AI Playground tab.
  • Google’s Gemini-based Nano Banana model powers the features, which Adobe says favor button-based, more deterministic edits over hard-to-write prompts, though the app still includes a text-described edit option.
  • Project Indigo’s critique tools assess framing, lighting, color and emotional impact, then suggest capture changes or Lightroom edits to improve an existing shot.
  • Object removal now offers preset toggles for people, trash, wires, fences, vehicles and other clutter instead of requiring users to manually circle items on screen.
  • Only a small group of users can test the features for now, and Adobe says it may later swap in other models, including its own Firefly system.

Insights

With Adobe promoting its own Firefly AI, why does its experimental app now rely on a rival Google model?
As AI photo editors become common, are professional photography skills becoming obsolete?
If the tech meant to label AI-edited photos is flawed, can we still trust what we see online?