Chinese Cinemas Lift Sales With World Cup Screenings in Nearly 20 Cities
Updated
Updated · bastillepost.com · Jul 19
Chinese Cinemas Lift Sales With World Cup Screenings in Nearly 20 Cities
1 articles · Updated · bastillepost.com · Jul 19
Summary
Nearly 20 Chinese cities have launched live World Cup cinema screenings from June to July, drawing packed late-night crowds and lifting theater attendance.
Early-morning match times have not deterred fans, who say the big-screen, crowd-driven atmosphere feels closer to a stadium than home viewing.
Cinemas say the screenings also bring in younger consumers who do not usually watch movies, helping fill off-peak hours and widen the audience base.
Snack, beverage and World Cup-themed merchandise sales have risen alongside ticket traffic, turning the event into a broader revenue boost for exhibitors.
Hosted by China Media Group and China Film Group, the program shows how cinemas are using live sports to offset weak traditional moviegoing periods.