Updated
Updated · The New York Times · Jul 19
Artists Recast 1.5 Billion-Viewer World Cup by Photographing TV Screens
Updated
Updated · The New York Times · Jul 19

Artists Recast 1.5 Billion-Viewer World Cup by Photographing TV Screens

1 articles · Updated · The New York Times · Jul 19

Summary

  • Photographers far from the tournament are turning televised World Cup matches into new artworks, using TV screens as the raw material rather than shooting from the touchline.
  • FIFA said about 1.5 billion people watched the 2022 final, and this year’s tournament is on track to top that, underscoring the World Cup as primarily a screen-based spectacle for most fans.
  • Bilal Aouffen shoots through a bag of water, Gabriel Rolim uses a modified Game Boy camera to make animations, and Jared Soares prints, crumples and scans monochrome match images.
  • Those techniques transform pixelated broadcasts into blurred, textured and tactile images that capture memory, emotion and the mediated experience of watching soccer from afar.

Insights

As artists turn broadcasts into art, who legally owns the billion-dollar images of the World Cup?
When billions watch the World Cup on screens, what does 'being there' truly mean for global sports culture?