Gear Patrol Highlights 20 New Watches From Seiko, Citizen and Casio

Q: Rolex discontinued its 'Pepsi' GMT. Which brand's new watch could become the next collector mania?

The strongest candidate is **Zenith**, specifically the **G.F.J. Calibre 135 Double Signed with Naoya Hida & Co.** That watch has the ingredients that typically trigger collector frenzy after a major discontinuation like Rolex’s GMT-Master II “Pepsi”: extreme scarcity, strong brand heat, and immediate enthusiast credibility. The collaboration joins two names that are already highly sought after—Zenith’s G.F.J. line has reportedly sold out quickly, while Naoya Hida’s production remains famously limited. With only a tiny number being made, it fits the rarity-driven pattern that sent discontinued Rolex prices sharply higher. A close alternative is **Fears**, whose **Brunswick 40.5 Jump Hour ‘Celestial’** has been singled out as a likely future collectible. Its appeal comes from a distinctive jump-hour display, a striking aventurine and mother-of-pearl dial, and a run of just 75 pieces. That makes it a strong niche collector play, especially for buyers looking beyond the biggest Swiss names. If the question is about broader, more mainstream mania rather than purist collecting, **Tudor** also stands out. Its new yellow-dial **“Bumblebee” Black Bay Chronograph** benefits from Tudor’s Rolex adjacency, strong secondary-market momentum, and a bold design that could build cult demand. So, for serious collector heat, Zenith looks like the best bet; for wider market buzz, Tudor may have the bigger breakout potential.

2 articles · Updated · Gear Patrol · Jul 19

20 newly released watches anchor Gear Patrol’s latest roundup, spanning affordable makers like Casio and Citizen, luxury names including Panerai and Doxa, and enthusiast brands such as Nodus and Nivada.
The selection presents the watch market as unusually active, with daily launches from brands big and small despite the industry’s reputation for moving at a slower pace.
Gear Patrol framed the list as part of its ongoing Best New Gear series, which tracks notable new releases across watches, gadgets, pocket knives and other products.