Roku TV Users Can Disable ACR in 3 Steps as Tracking Still Extends Beyond HDMI
Updated
Updated · Pocket-lint · Jul 18
Roku TV Users Can Disable ACR in 3 Steps as Tracking Still Extends Beyond HDMI
3 articles · Updated · Pocket-lint · Jul 18
Summary
Roku TV owners can turn off Automatic Content Recognition through Settings > Privacy > Smart TV Experience, where some sets label it “Use info from TV inputs.”
ACR monitors what appears on screen across antenna, cable and HDMI sources to help advertisers target users, and it may already be enabled by default or during setup.
Disabling it does not erase data already collected — including viewing dates, times and durations — and Roku can still gather usage data from native apps.
Settings > Privacy > Advertising adds another layer of protection through Limit Ad Tracking or, on some models, Personalize ads, though third-party apps may still collect data within Roku’s rules.