Updated
Updated · Fox News · Jul 19
USC Football Repeats Greek Myth Blunder in 2026 Odyssey Hype
Updated
Updated · Fox News · Jul 19

USC Football Repeats Greek Myth Blunder in 2026 Odyssey Hype

1 articles · Updated · Fox News · Jul 19

Summary

  • USC football drew fresh criticism after promoting its Aug. 29 season opener with an "Odyssey"-themed poster, even though Homer’s epic begins after the Greeks destroy Troy.
  • That mismatch revived scrutiny of the school’s branding: the Trojans cast themselves as heroes in a story where their city has already been sacked and its warriors killed.
  • The backlash is sharper because USC made a similar mistake before the 2024 season, when a hype video showed players emerging from a Trojan Horse—actually the Greeks’ weapon against Troy.
  • August 29 adds another layer of irony: USC opens the 2026 season against San Jose State, whose Spartans also evoke ancient Greece.

Insights

Why does USC's athletic department celebrate its mascot's defeat, while the rest of the university honors the actual history?
After two major historical gaffes, what will it take for USC's athletic marketing to align with its own university's expertise?