Lifted Entertainment Apologizes After The Voice UK Sought £100 of Free Cakes
Updated
Updated · bbc.co.uk · Jul 18
Lifted Entertainment Apologizes After The Voice UK Sought £100 of Free Cakes
3 articles · Updated · bbc.co.uk · Jul 18
Summary
Lifted Entertainment said it had apologized to Get Baked owner Rich Myers and taken immediate steps to stop similar requests after The Voice UK asked for unpaid cakes for dressing rooms and green rooms.
The email said ITV could offer nothing “monetary or otherwise” and framed the benefit as exposure to “highly influential” coaches, presenters and contestants.
Myers, 37, called the approach a “kick in the teeth” and a “total disgrace,” saying a one-day order would have cost about £100 to feed 20 to 25 people.
The Manchester and Leeds-based bakery owner said other independent businesses had received similar requests, arguing the episode highlighted a wider “gifting culture” imposed on small firms.