EHE Targets Meta AI Glasses With 2 London Ads as 'Super Sensing' Prototype Sparks Privacy Fears
Updated
Updated · PC Gamer · Jul 17
EHE Targets Meta AI Glasses With 2 London Ads as 'Super Sensing' Prototype Sparks Privacy Fears
2 articles · Updated · PC Gamer · Jul 17
Summary
Two guerrilla ads in London by Everyone Hates Elon mocked Meta’s AI glasses, including a lenticular Kylie Jenner poster near Meta’s London headquarters reading “We’re always watching.”
The stunt was triggered by reports that Meta is prototyping “super sensing” glasses that could record a wearer’s every waking moment in video and audio without activating the usual recording LED.
Critics say bystanders may not realize they are being captured, echoing concerns around always-on surveillance in public spaces.
Meta’s reported design would keep the footage from users and avoid storing it, feeding only image and audio metadata to its AI in an attempt to reduce privacy risks.
The protest also revives scrutiny of Meta’s existing smart glasses after earlier reporting that footage from the devices was reviewed by human contractors.