Updated

Updated · What Hi-Fi? · Jul 17

What Hi-Fi? Spotlights £200-Off Sony RGB Mini LED TVs and Half-Price Samsung S90F

Updated

Updated · What Hi-Fi? · Jul 17

What Hi-Fi? Spotlights £200-Off Sony RGB Mini LED TVs and Half-Price Samsung S90F

Q: Beyond brightness and black levels, what new viewing experience are TV makers actually selling to consumers this year?

TV makers this year are really selling a more immersive, more colorful and more interactive screen experience, not just a brighter one. The clearest shift is color. Sony’s new RGB Mini LED sets, highlighted by What Hi-Fi?, are being pitched as a step beyond conventional Mini LED because they generate red, green and blue light directly in the backlight. That gives them much higher color volume, stronger HDR impact and more vivid, lifelike images without the washed-out look that can come with extreme brightness. Review data cited around the Bravia 9 II points to unusually wide color coverage and very high peak brightness, which is why 2026 is widely being framed as the “year of the RGB TV.” At the same time, brands are selling TVs as gaming displays as much as movie screens. Models such as Samsung’s S90F and LG’s G6 are praised not only for picture quality but for 144Hz-class refresh rates, VRR, low input lag and automatic game optimization. The promise is smoother, more responsive play and a TV that behaves more like a premium monitor. The experience pitch also extends to usability and immersion. Manufacturers are leaning on AI picture and sound tuning, anti-reflection coatings for bright rooms, Dolby Atmos support, and smarter interfaces tied to cloud gaming, voice control and personalized content discovery. In short, the new sales pitch is a TV that feels more cinematic, more game-ready and more adaptive to how people actually watch.

1 articles · Updated · What Hi-Fi? · Jul 17

Sony’s new Bravia 9 II and Bravia 7 II headlined What Hi-Fi?’s latest reviews, with both RGB Mini LED TVs praised for standout color and brightness and already tied to fresh discounts.
£200 off the Bravia 7 II is available with code SONY10PERCENT, while the Samsung S90F was highlighted at better than half price as the site’s top 50-inch TV pick.
Samsung’s HW-Q990H also made the deals list after a strong review, with the Dolby Atmos package—soundbar, rear speakers and subwoofer—commended for immersive, spacious sound.
LG’s G6 rejoined the recommendations after updated software earned it a full five-star rating, and JBL’s Authentics 300 was flagged at a new lowest price.
What Hi-Fi? said it only promotes products rated at least four stars, framing the roundup as a curated list of reviewed TVs, audio gear and current bargains.

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What Hi-Fi?1d ago

What Hi-Fi? Experts Review, Offer Deals on RGB Mini LED TVs, Dolby Atmos Soundbars, JBL Speakers

Beyond brightness and black levels, what new viewing experience are TV makers actually selling to consumers this year?

With prices stabilizing and World Cup deals ending, have we missed the best window to buy a premium TV in 2026?

As new RGB TVs challenge OLED dominance, which display technology will truly own the living room of the future?

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1 total

What Hi-Fi?1d ago

What Hi-Fi? Experts Review, Offer Deals on RGB Mini LED TVs, Dolby Atmos Soundbars, JBL Speakers

What Hi-Fi? Spotlights £200-Off Sony RGB Mini LED TVs and Half-Price Samsung S90F

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