JL Patisserie Owner Defends Bakery in 73 Million-View TikTok as Influencer Deletes Review
Updated
Updated · Fox News · Jul 18
JL Patisserie Owner Defends Bakery in 73 Million-View TikTok as Influencer Deletes Review
3 articles · Updated · Fox News · Jul 18
Summary
Jenna Leurquin said she posted her rebuttal after a TikTok reviewer falsely accused JL Patisserie of using “fake” ingredients in a pistachio croissant following a rejected collaboration.
Screenshots cited in the dispute showed the influencer did not ask for cash payment but did request comped food and gratuity, while Leurquin said the bakery had no budget for influencer marketing.
Leurquin used the viral video to show imported European flour and pure pistachio paste, arguing the review misrepresented the bakery’s artisanal methods and culture.
The reviewer later deleted the videos, changed her username and apologized, saying she should have been more careful with her wording and was sorry for any harm caused.
The clash boosted traffic for the three-location Arizona bakery after a rough 2025 summer and fed a wider debate over transparency, compensation and authenticity in influencer reviews of small businesses.