Tom Brady Dunks Rob Gronkowski Into 500 Gallons of Cane’s Sauce at Fanatics Fest
Updated
Updated · Fox News · Jul 18
Tom Brady Dunks Rob Gronkowski Into 500 Gallons of Cane’s Sauce at Fanatics Fest
3 articles · Updated · Fox News · Jul 18
Summary
500 gallons of Raising Cane’s sauce splashed at New York’s Javits Center when Tom Brady hit a dunk-tank target on his third throw, dropping Rob Gronkowski into the vat during Fanatics Fest’s opening day.
The stunt was designed as a viral activation for Fanatics Fest, with Raising Cane’s owner Todd Graves saying Fanatics and OBB Media pitched the idea of a Cane’s sauce tank with Brady dunking Gronkowski.
Brady first toyed with the crowd by missing on purpose, then sent the 6-foot-6, 265-pound Gronkowski crashing into the sauce as fans and media packed the splash zone.
Fanatics Fest expects 200,000 attendees over its four-day run, and the Brady-Gronkowski spectacle quickly emerged as one of the event’s first marquee moments.