Updated
Updated · TechCrunch · Jul 17
TechCrunch Says Vertu's $6,880 Alphafold Fails to Justify Price as Hermes AI Misfires
Updated
Updated · TechCrunch · Jul 17

TechCrunch Says Vertu's $6,880 Alphafold Fails to Justify Price as Hermes AI Misfires

1 articles · Updated · TechCrunch · Jul 17

Summary

  • $6,880 bought premium leather, titanium and concierge branding, but TechCrunch found the Alphafold's core value proposition weak for executives who need reliable AI and foldable performance.
  • Hermes Agent showed more autonomy than Samsung's Gemini in file analysis and multi-step actions, yet it repeatedly produced wrong times, wrong dates, incomplete workflows and inconsistent memory across tests.
  • Vertu confirmed the phone uses a ZTE/Nubia hardware platform, reinforcing the review's conclusion that buyers are paying a steep premium for materials, software layering and service rather than distinctive hardware.
  • Samsung's Galaxy Z Fold 7, used as the reference device, was lighter at 215 grams versus 264 grams and generally delivered a more polished, accurate day-to-day experience at a fraction of the price.
  • The review said Vertu's AI-first luxury strategy remains unfinished: security and enterprise features are central to its pitch, but Hermes still looks more like an evolving assistant than a reason to spend thousands extra.

Insights

Beyond its luxury materials, can Vertu's developing AI truly outsmart established giants like Google's Gemini?
Are Alphafold's 'quantum security' claims a real safeguard for executives or just sophisticated luxury marketing?