Billionaire Coalition Reserves $87 Million in Ads Against California's $1 Billion Wealth Tax
Updated
Updated · The New York Times · Jul 17
Billionaire Coalition Reserves $87 Million in Ads Against California's $1 Billion Wealth Tax
3 articles · Updated · The New York Times · Jul 17
Summary
Building A Better California has booked nearly $87 million in statewide TV advertising, with commercials set to start next month ahead of November's Proposition 40 vote.
Proposition 40 would impose a one-time tax on California residents with net worth of at least $1 billion, setting up what is expected to be a costly statewide fight.
Rather than attack the measure directly, the billionaire-backed coalition has placed two separate tax-related initiatives on the ballot that could invalidate the wealth tax if either also passes.
The ad filings do not say which ballot measures the campaign will promote, as the wealth-tax debate already deepens divisions in Silicon Valley and California politics.
Could rival billionaire-backed measures secretly nullify California's wealth tax even if voters approve it?
Is California’s wealth tax a jackpot for public services or a trigger for economic decline?
Why is the tax’s January 1st date a potential legal trap for California’s wealthiest residents?
California’s $100 Billion Wealth Tax Showdown: The 2026 Ballot Battle Over Proposition 40 and the State’s Fiscal Future
Overview
California's November 2026 election will shape the state's fiscal future, as voters face a series of complex tax-related ballot measures. At the center is Proposition 40, a proposed one-time wealth tax on the state's richest residents. This measure has sparked heated debate, with opponents, including Governor Newsom, warning it could drive the ultra-wealthy to leave California. Since the state relies heavily on income taxes from high earners, such departures could create a major budget deficit. The outcome of these measures will have lasting effects on California's economy and public services.