Amazon, Walmart Start Back-to-School Sales Early as Families Brace for $922 Spending
Updated
Updated · The Guardian · Jul 17
Amazon, Walmart Start Back-to-School Sales Early as Families Brace for $922 Spending
3 articles · Updated · The Guardian · Jul 17
Summary
Amazon, Walmart, Best Buy and Nordstrom have already begun back-to-school promotions earlier than usual, pushing discounts well ahead of the new academic year.
PwC found families expect to spend more than $922 this season, and higher food and gas costs are prompting shoppers to spread purchases over time to manage tighter budgets.
The early offers span core school and dorm items, with markdowns including 51% off Command strips, 42% off an Anker laptop power bank and 49% off a Herschel backpack.
The sales push reflects retailers’ effort to capture cautious demand early as nearly half of families—47%—say they plan to spend more than last year.