Nothing Jumps 105% in India Q2 as Pixel Gains 68% Despite 10% Market Drop
Updated
Updated · 9to5Google · Jul 17
Nothing Jumps 105% in India Q2 as Pixel Gains 68% Despite 10% Market Drop
3 articles · Updated · 9to5Google · Jul 17
Summary
India smartphone shipments fell 10% year over year in Q2 2026, but Nothing and Google Pixel emerged as the market’s fastest-growing brands.
Nothing led overall growth with a 105% surge, which Counterpoint linked to demand for the Phone (4a) series and the brand’s title sponsorship of the RCB cricket team.
Google Pixel rose 68% in India’s ultra-premium segment—phones priced above INR 45,000—helped by marketing, a broader offline retail push and no price increases.
Samsung was the only top brand to expand shipments, up 2%, while Vivo and iQOO lost share, underscoring pressure on several established Chinese brands.