Updated
Updated · USA TODAY · Jul 16
Kim Kardashian Says 'Lake Life' Post Was Scheduled Before Grandmother M.J. Shannon's Death at 90
Updated
Updated · USA TODAY · Jul 16

Kim Kardashian Says 'Lake Life' Post Was Scheduled Before Grandmother M.J. Shannon's Death at 90

3 articles · Updated · USA TODAY · Jul 16

Summary

  • Kim Kardashian said her "Lake Life" Instagram post had been scheduled days earlier after followers criticized it for appearing minutes before Kris Jenner announced Mary Jo "M.J." Shannon's death.
  • In a comment, Kardashian said she had been by her mother and grandmother's side all week and that her family would now focus on celebrating Shannon's life.
  • 45-year-old Kardashian later posted a separate tribute, calling M.J. her "best friend" and crediting her with giving her first job and shaping her work ethic and confidence.
  • Kris Jenner announced Thursday that her mother had died, calling Shannon "the heart of our family"; the family matriarch had also appeared on "Keeping Up with the Kardashians" and "The Kardashians."

Insights

Can a public figure's online brand ever survive the unfiltered reality of personal grief?
When a scheduled post meets sudden tragedy, who is to blame for the digital fallout?