Huawei Projects Pura 90s Pro Max on Burj Khalifa, Highlighting 200MP Camera
Updated
Updated · HC Newsroom · Jul 17
Huawei Projects Pura 90s Pro Max on Burj Khalifa, Highlighting 200MP Camera
3 articles · Updated · HC Newsroom · Jul 17
Summary
Huawei lit up Dubai’s Burj Khalifa with a Pura 90s Pro Max teaser, turning the tower into a pre-launch showcase for the flagship’s camera system in the UAE.
The projection spotlighted a 200MP ultra-large sensor telephoto camera, 20x ultra-telephoto video, Multispectral 2.0 and high-speed zooming—features Huawei is using to sell the phone’s imaging edge.
The stunt follows Huawei’s global unveiling of the Pura 90s lineup earlier this week and signals a broader push into overseas markets, with the UAE among the first new stops.
Burj Khalifa promotions have become a recurring Huawei playbook: the company previously used the tower for the P30 and P30 Pro in 2019 and the Mate 50 Pro in 2022.