Updated
Updated · Wealth Management · Jul 16
OneDigital Acquires $1.8 Billion Rosenthal Wealth Team From Cetera
Updated
Updated · Wealth Management · Jul 16

OneDigital Acquires $1.8 Billion Rosenthal Wealth Team From Cetera

1 articles · Updated · Wealth Management · Jul 16

Summary

  • Rosenthal Wealth Management Group, a Manassas, Virginia-based RIA with $1.8 billion in assets, is joining OneDigital Investment Advisors from Cetera with its eight-advisor team.
  • Nearly two years of partner searching led founder Larry Rosenthal to pick OneDigital, which will keep the team and client relationships while adding wealth, retirement-plan and insurance capabilities.
  • More than 2,000 households nationwide—concentrated in the Mid-Atlantic—come with the deal, strengthening OneDigital’s presence across Virginia, Maryland and western Pennsylvania.
  • The acquisition is OneDigital’s 23rd wealth-manager deal in five years and follows a $1.73 billion San Jose team purchase in February, as RIA M&A is forecast to hit another record year.

Insights

With both OneDigital and Cetera on acquisition sprees, what now decides the war for billion-dollar advisor teams?
Can massive firms truly preserve the personalized service that built the smaller advisory practices they are now acquiring?
As firms deploy AI assistants, are they acquiring human talent or simply the client assets those advisors control?