Honda Ends Prologue EV After 82,448 Sales as 25% Tariffs Squeeze GM-Built SUV
Updated
Updated · CarBuzz · Jul 16
Honda Ends Prologue EV After 82,448 Sales as 25% Tariffs Squeeze GM-Built SUV
3 articles · Updated · CarBuzz · Jul 16
Summary
Honda told dealers it will end Prologue sales after the 2026 model year, removing its last U.S. EV after already dropping the Acura ZDX.
25% tariffs on Mexico-built vehicles, the loss of U.S. EV tax credits and looser federal rules favoring combustion models undercut profitability in a weakening BEV market.
82,448 Prologues have been sold since the model arrived in 2024, but first-half U.S. volume fell to 8,400 this year—about half the level a year earlier.
GM built the Prologue at Ramos Arizpe on its Ultium platform, and the model's exit deepens the unwind of a Honda-GM EV partnership that also scrapped joint affordable-EV plans.
Honda now appears set to lean harder on hybrids, efficient gasoline models and independently developed fuel-cell technology in the U.S. while continuing EV sales in other markets.