Updated
Updated · The Drive · Jul 16
Aston Martin Unveils V12 Dreadnought SUV for Call of Duty at New York Fanatics Fest
Updated
Updated · The Drive · Jul 16

Aston Martin Unveils V12 Dreadnought SUV for Call of Duty at New York Fanatics Fest

3 articles · Updated · The Drive · Jul 16

Summary

  • Aston Martin revealed the Dreadnought, a fantasy military SUV created for Call of Duty, with a full-size model now on display at Fanatics Fest in New York through the weekend.
  • The concept exists only in the game franchise’s world, but Aston framed it as a V12 machine blending supercar performance, armor technology and combat-zone intelligence into one vehicle.
  • Design cues still tie it to the brand: a front end recalling older V8 Vantage models, matte British Racing Green paint, a ducktail rear and a luxury cabin trimmed in carbon fiber and Oxford Tan leather.
  • Chief Creative Officer Marek Reichman said he imagined the SUV driving in New York and Mumbai, pitching it as an exaggerated but unmistakable Aston Martin.
  • The collaboration marks an unusual turn for a marque better known for sleek road cars, reviving a kind of game-brand tie-up last seen when Call of Duty partnered with Jeep on a special Wrangler in 2012.

Insights

Does Aston Martin's virtual war machine reveal the aggressive future of its real-world luxury SUVs?
Is Aston Martin's Call of Duty SUV a brilliant play for new buyers or a betrayal of its luxury heritage?